And when the customer decides which services or products he wants to buy, price may be the only consideration because that's all he has to weigh in making his choice. If trust becomes part of his decision, you could be more likely to win the sale, and be more sharply competitive in a highly charged, highly competitive marketplace.


Trust becomes more central to sales peoples' success with experience. If you would like to have your sales force give you insight into their sense of trust, we can provide you with an on-line measurement of their TQ (Trust Quotient).


Questions to ask:


We custom-design and take responsibility for teaching trust-based selling programs that build sales and develop unshakable bonds of trust with customers and prospects.

Among our own clients and contacts, trusting relationships are forged by Trust Paradigm's Les Garnas and Dr. John Lamberth.

Les and John, with widely divergent backgrounds, have cooperated on many projects over the years especially those that provide sales forces and sales force managements with an intimate sensitivity to clients, customers and prospects.

Their foundation for motivating others comes from their own learning experiences:

We also consult to a variety of sales organizations on management issues, change, leadership and other success-critical topics.


Business Week

Price Waterhouse

Eastman Kodak

The Financial Times, UK

IDOM, Spain

BDO Seidman

Juran Institute

Drake Beam Morin

Shearman & Sterling

Hughes Hubbard Reed

Connecticut Lottery

Florida Lottery

deBaak, Netherlands

BDO CampsObers, Netherlands